There is no one more qualified to lead IFF than Dato’ Raja Rezza Shah, a Malaysian royalty who has been practically raised and groomed for the role of Founder and Chairman.
Dato’ Raja Rezza’s upbringing in the Malaysian east coast state of Kelantan, known for being the bastion of Islamic lifestyle, has equipped him with the intricacies of Islamic principles, values and culture and prepared him for the complexities of driving this religiously-sensitive event. Having been a model-actor, he is well-versed in fashion events, in addition to, amongst others, owning and managing a modelling agency, managing and producing events and cultural shows, as well as being a celebrity wedding planner. This entrepreneur can be credited for creating several museums in Kelantan and his work in preserving culture and heritage has earned him the position as the Advisor of 26 museums throughout the country under the Ministry of Information, Communication and Culture of Malaysia. On the international front, he is a Peace Ambassador of the New York-based Universal Peace Federation and guest speaker for The Oxford Centre for Leadership, United Kingdom.