5b562910932a234ad22eaa4c b2b branding 1024x579 - The Branding Strategy

For a pioneering endeavour such as the IFF to create a presence and make an impact of global standards, it is crucial to adopt the right image or branding strategy. Taking a leaf out of the tried-and-tested approach of international designer brands, the IFF adopted a similar course to brand itself on a high-end scale. This would allow for easier transition to a scale that caters for the mass as compared to adopting the opposite approach.