The Business Case

image 1 684x1024 - The Business Case

The business aspect must also be considered. Muslim women are no different from their non-Muslim counterparts in their love for dressing up and fashion in general. Bearing this in mind and taking into account the global Muslim population, it is only prudent to capitalise on the business opportunity that this market affords. Esmod, the Dubai-based French University of Fashion, estimates this market to be worth USD96 billion